Craig Geiger

Principal, Site Architect, Cox Communications

2025-Present

• Architected LLM visibility strategy for web content, taking AI search visibility from 4% to 97%
• Built a custom Claude CLI skill automating full-cycle SEO analysis, ticketing, and business-value forecasting with approval steps integrating Profound, Google Search Console, and Adobe Analytics, and effectively replacing a 3-4 person team
• Implemented full-funnel reporting correlating site performance directly to conversion rates and bottom-line revenue, enabling data-driven dev resource allocation decisions
• Co-led a 3-person team to rearchitect web page-serving, achieving a 277% performance improvement in POC
• In-housed an externally hosted platform into the CMS, eliminating a $1.2M budget line item
• Identified site optimizations for a further 20% performance gain
• Proposed direct Figma-to-CMS (AEM) publication, bypassing page authoring and reducing time to market by ~5 days on average
• Rearchitected CMS implementation, partnering with Technology to improve design/ production efficiency
• Discovered adjacent applications of the new architecture (QA, theming/migration, platform-decoupling, prod-content-on-dev-environments)
• Socialized AI value to business partners through POCs and live examples

Director Site Experience, Cox Communications

2022-2025

• Managed internal SEO, UX, QA, Optimization, and MarTech teams, plus 2 design agencies and 3 vendors, with direct input into roadmaps and budget
• Transitioned SEO from external agency to in-house team, saving $600K+/year
• Improved site speed 2x through continual refinement and tactics
• Improved conversion rates via UX updates and SEO/SEM traffic routing
• Partnered with paid media to close content gaps and improve quality scores, reducing media spend
• Introduced a tokenized design system for site theming
• Devised scalable QA processes
• Enhanced internal site search and SEO to reduce call-in/live chat costs

Sr. Manager, Cox Communications, Cox Communications

2018-2022

• Owned all SEO maintenance/enhancement for cox.com; established in-house SEO team, driving substantial cost savings
• Architected multiple design systems, improving operational efficiency and UX consistency
• Built core UI component libraries in partnership with Technology
• Led cross-functional effort to stand up 7,000+ webpages on an external platform for local SEO
• Audited cox.com for UX, SEO, accessibility, and performance compliance

Consultant, Cox Communications

2016-2018

• Owned SEO maintenance/enhancement for cox.com; resolved major technical issues impacting search rankings
• Used Google Search Console, Ahrefs, Screaming Frog, SEM Rush, RankRanger
• Established site-wide SEO best-practices strategy

Sr. Consultant, Verizon Wireless

2013 - 2015

• Identified and implemented projects to grow mobile e-commerce sales
• Launched the first tablet-optimized e-commerce site among US wireless carriers
• Built dashboards/alerts for performance, analytics, and sales data; built prototypes for A/B and focus-group testing

CTO, Thrust Interactive

2012-2013

• Set technical strategy and led new-business review, budgets, and pitch process
• Directed development team focus, quality standards, and Agile adoption

Director of Development, Moxie Interactive

2011-2012

• Led development/technical strategy for Verizon Wireless and Georgia Pacific
• Relaunched sites with responsive design and touch support while maintaining legacy browser compatibility
• Managed development team career growth and day-to-day delivery

Instructor, The Creative Circus

2001-2004, 2010-2011

• Instructed web development classes (HTML, CSS, JavaScript & jQuery, PHP)

1995-2011

• Lead Developer, Moxie Interactive
• Independent Contractor (Design & development)
• Co-founder, Altitude Studio
• Sr Designer, Ketchum
• Art Director, Image Communications
• Sr Designer, World Web, LTD

Virginia Tech – B.A.