Craig Geiger

Driven and seasoned marketing expert with close to 25 years experience focused exclusively on delivering innovative strategies in the always evolving digital landscape. Looking to bring together my design, development and marketing passion into the ski industry.

Director Site Experience, Cox Communications

2022-present

Managing internal SEO, UX, QA, Optimization and Marketing DevOps teams
Directing 2 design agencies and 3 vendors, providing direct input into roadmap and budget planning as well as hands-on execution
Steering technology team roadmaps relating to cox.com
Rearchitected CMS implementation partnering closely with Technology team to drastically improve design and production efficiency
Integrating AI into various aspects of production wherever possible to reduce labor
Devised and implemented scalable QA processes
Transitioned SEO from external agency to in-house team
Improved conversion rates through UX updates as well as traffic routing via SEM and SEO
Working directly with paid media team to find content gaps, as well as help reduce media spend through improved quality scores
Realized 2X site speed performance metrics through continual refinement and tactics
Monitoring both SEO and internal site search to reduce call-in and live chat costs

Sr. Manager, Cox Communications, Cox Communications

2018-2022

Responsible for all SEO maintenance and enhancements of cox.com
Established in-house SEO team for increased output and substantial cost savings
Architected and implemented multiple design systems, increasing operational efficiency and user experience consistency across the cox.com ecosystem
Coordinated with brand and public affairs teams to infuse Cox branding into website experience
Partnered with Cox technology teams to build out core user interface libraries for website
Implemented strategy to stand up 7k+ webpages on external platform for local SEO optimization working with networking, technology, security and design teams
Audited and reviewed cox.com designs for UX, SEO, accessibility and performance compliance
Implemented and maintained on site search tool
Collaborated with social media teams to promote user experience consistency, accurate reporting and appropriate content maintenance schedules

Consultant, Cox Communications

2016-2018

Responsible for all SEO maintenance and enhancements of www.cox.com SEO implementations
Worked with internal teams and external agency partners to improve page performance within search engine results
Identified and solved many technical issues crippling cox.com’s search engine ranking
Employed SEO specific tools: Google Search Console, Ahrefs, Screaming Frog, SEM Rush, RankRanger, etc.
Attended SEO conferences to keep current with Google’s changing search ranking signals
Created and provided guidance on new site experiences to ensure user expectations and Googlebot rulesets were achieved
Established and maintained a best practices strategy for site consistency

Sr. Consultant, Verizon Wireless

2013 - 2015

Identified, forecasted, and implemented projects to increase sales specific to mobile e-commerce
Analyzed data looking for sales opportunities within anomalies and patterns
Created and monitored dashboards and alerts for performance, site analytics and sales data
Built functioning prototypes for focus group and A/B testing
Prepared and presented analysis of site data
Developed and launched first tablet optimized e-commerce site among US wireless carriers
Responsible for all day to day maintenance and enhancements of mobile and tablet sites
Synchronized national marketing campaigns and online promotions onto mobile experience
Managed partner agencies with regards to design, creation, approvals, testing, and support within the mobile site

CTO, Thrust Interactive

2012-2013

Participated in the overall new business review process, to review and assessment of project requests, development of technical strategy approaches, project timing and budgets, and pitch presentations
Developed business requirements and goals for mobile applications and monetization strategies for games
Managed budgets from both a company and project perspective
Worked with management team to steer company focus and strategy
Promoted company image through community events for recruiting purposes
Assisted in design and implementation of company communications and marketing materials
Increased quality of final deliverables
Educated staff on the necessity of analytics, error reporting, and app monitoring
Focused development team on attention to detail
Analyzed cross platform technologies for cost effective game and mobile app solutions
Applied Agile software methodologies to development process
Reinforced best practices from sales through project completion
Directed education of team members on trending technologies and tools

Director of Development, Moxie Interactive

2011-2012

Led development and technical strategies for Verizon Wireless and Georgia Pacific
Relaunched websites to incorporate responsive design, touch gestures for tablets and mobile devices, while maintaining legacy browser support
Attended Adobe CQ5 training and implemented applicable products and services
Coupled Adobe SiteCatalyst with Adobe Test & Target to increase conversions, tested with Adobe Scene7 for dynamic pricing and DMP-targeted creative (both media and landing pages)
Implemented Adobe Air as a single source codebase to distribute a kids Flash application deployed to web, Android and iOS devices
Led and managed team of developers from a career perspective as well as day to day projects from start through completion
Created and managed development project estimates
Assisted with department resourcing
Coached team on approaches to troubleshooting development bugs
Collaborated with analytics, creative, UX, client services, and hosting teams to create best and most reliable products possible
Presented high profile projects at agency meetings to share key learnings and recommended approaches

Craig Geiger

Summary

Experience

Director Site Experience, Cox Communications

Sr. Manager, Cox Communications, Cox Communications

Consultant, Cox Communications

Sr. Consultant, Verizon Wireless

CTO, Thrust Interactive

Director of Development, Moxie Interactive

Instructor, The Creative Circus

1995-2011